Intellectual Property Is Your Greatest Asset - Your BRAND
Protecting Your B.R.A.N.D. Without Losing Your Shirt
Your B.R.A.N.D. is THE key to business success in today's world. It is a symbol of your intellectual property encompassing your ideas, innovation and competitive advantage in the marketplace. The misuse of intellectual property can lead to legal liability, financial loss and business failure. Successful businesses leverage intellectual property to increase business and make more money. Simple actions steps are critical for transforming your ideas and knowledge into protected property to grow the value of your business.
Participants in this program will learn:
The importance of brand protection to business success
The four key legal rights that protect your brand and intellectual capital
Five simple steps to transform ideas and information into valuable protected property
Six proven methods for using IP to make more money and increase the value of your business
How to create a strategic plan of low cost actions you can implement today to protect your IP
This program is available as a keynote presentation or breakout session lasting 45 to 90 minutes. It is well-suited to business owners, CEOs and entrepreneurs, marketers and creative professionals (professional speakers, writers, service industries).
RECENT CLIENTS:
Vistage International, National Speakers Association