Intellectual Property Is Your Greatest Asset - Online
Cybersquatting and the Bottom Line: Protecting Your Brands and Content Online
Protecting brands and content online is a critical issue for businesses of all size in the Internet Age. Companies lose millions from cybersquatting but lack effective strategies and action plans to halt the loss.
Participants in the program learn:
The new strategies used by cyber-entrepreneurs to monetize domain names
How to protect brands and content online using the ACPA, UDRP and DMCA
Why Viacom wants $1 Billion in damages from YouTube
Recent developments involving online advertising
"Tasting," "kiting," "front running" and other domain name tricks that cost companies money
Implications of the next gold rush for new gTLDs
This program is available as a keynote or breakout lasting 45 to 90 minutes and is well-suited to marketing departments, top management, counsel and advertising executives.
RECENT CLIENTS:
Illinois Institute of Continuing Legal Education, International Association of Intellectual Property Law, Corporate Service Corporation, Chicago Bar Association, Counsel Connect