Intellectual property is your
greatest asset. It makes your business
worth more than you can be worth on your own.
It lets you command a premium for your services. It lets you make money in your sleep and
create an enterprise that can be sold to others or passed on to your heirs.
In this interactive program,
business owners will learn:
- Four ways IP creates added business value
- How to create and implement a low-cost IP
strategy
- The risk of loss caused by failing to have an
effective IP protection plan
- How to align IP protection with company mission
while avoiding unnecessary expense
CEO's, business owners and entrepreneurs will learn simple,
cost-effective systems and techniques they can implement today to increase
revenue, enhance market value and avoid loss.
Not a typical tutorial on intellectual property, this program
goes beyond legal principles and definitions to provide tools and action plans that
can be implemented without an attorney.
Participants will leave with the knowledge to create an IP plan for their company that converts unprotected processes and practices into valuable protected IP assets. They will learn how to set priorities and to align next steps in that plan with their mission. They receive worksheets for preparing their own IP audit and a checklist of tips and best practices they can immediately implement in their businesses for less than $500 to protect brands, databases, domain names and website content.
RECENT CLIENTS:
Vistage International, The Alternative Board, Rotary Club International
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